Interesting Statistics

[garysmith]

Internet advertising is having an impact on newsprint. And classified readership is falling as well.

Ranked just ahead of the T.V. listings adults list newpaper classified ads as the least read section. http://www.naa.org/info/facts00/04.html


It looks like News Print Classified Ads topped out in around 97-2000 and has been on the decline since Y2K. As measured in Total in Millions spent the picture is taken for year 2004. See it here:
http://www.naa.org/info/facts04/expenditures-classified.html


Just when you think the newsprint media is about to scream "Uncle" from the constant changes their faced from great software companies like 68 they are fighting back. See this new campaign in action (membership required). http://www.naa.org/advertiser/

Source:Newspaper Association of America

[civ]

Originally Posted by garysmith

Just when you think the newsprint media is about to scream "Uncle" from the constant changes their faced from great software companies like 68 they are fighting back. See this new campaign in action (membership required). http://www.naa.org/advertiser/

Source:Newspaper Association of America

From looking at the "old-timey" graphics in use on that site you'd think they were on our side!

[Chaslie]

Thanks garysmith for bringing this awesome article to our attention.