Meta description affect google rankings again. or not?

[damiun +]

Hi,

I just read an article about that the meta description affect google rankings again.
Does anyone knows this is true or is this just a fake article?

Your Meta Descriptions Now Affect Your Google Rankings Again

Dominick

[seymourjames +]

This is going to be a bit harsh and I apologize in advance but after quite a few posts which all amount to the same thing I can't help but advise you one last time.

The general consensus is that title tags and meta descriptions are considered by search engines as they are meant to summarize the web page content. It is generally held that keywords are not considered because developers used them to spam search engines.

Again I bring you back to the basics.

Good descriptive title tags, good meta descriptions and quality content on the page - all relevant and in context with each other. Unique pages not only within your site but as far as possible on the internet (not always possible to do that with title tags so easily as everybody runs for the competitive phrases as they want traffic). Then inbound links from good quality sites where the link is placed in context (not from a silly links page on some rubbish site or general business directory listing).

A page which has the tittle "yellow eggs for sale" with a description saying "we love to sell yellow eggs all across china and hard boiled sweets in Kentucky" attached to a page which is all about washing machines is not very consistent and more to the point hardly likely to be relevant is it?

The point is this. Google's aim is to make its search results relevant to the human searcher. So what would you do if you were recommending relevant sites to somebody asking you to make recommendations? The criteria you would use is what they are doing using complex algorithms to spider through millions and millions of pages. You would consider the quality and relevance of the content and what other people of worth think about it too because you can't be an expert in everything.

To give an example so it really sinks in. Why is Encyclopedia Britannica great and considered a de facto reference. Its because of its quality content, written by those considered experts and likewise recommended by experts. It is old and trusted as the definitive Encyclopedia. It is not a con and never has been a con. So if I were recommending an Encyclopedia would I recommend your new book above theirs. Probably not unless you had something they didn't (something specific) and a bunch of trusted people told me in fact you were to be trusted in a specific subject or the question being asked. As much to the point, the person asking would also need to be quite specific as well.

So be realistic because you keep posting about SEO as if it can be a panacea to your lack of traffic and people using your site. You are not going to get ranked for someone selling computers or mobile phones are you. Even secondhand ones. You are competing with millions of pages and sites with big budgets. I am going to go to Apple or Vodaphone for those items. What you might get ranked for is a specific secondhand item in a specific location (not all of Holland). The problem is people are not so likely to type something like "secondhand nokia mobile phone 51220 for sale in Eindhoven" into a search engine. This is is your predicament.

It seems to me that you thought for a long time that gadgets and widgets were the answer to marketing. It is only a a very small part of it once you have a customer. Now it is SEO to bring traffic. Its not that either unless you work many months at it and also spend what is necessary (even if it means buying google adwords). Its actually about having the right marketing plan and the right market need. KNOW YOUR CUSTOMERS. Ask them what they actually want or take a sample to discover what they want.

[damiun +]

Sorry for the miscommunication.

The reason for creating this thread is because a lot of bloggers blog about google and their recent chang of their way of indexing and processing website etc.

Are there other people who noticed a change of google?

@seymourjames, But thanks for your reply

[seymourjames +]

I did answer your post in the 2nd paragraph. However, I know your concern (you have posted quite a few times about it and sent PMs. I really am trying to give you good advice on getting to grips with the basic business issue. Its a marketing problem and not a technology one which is what is driving your question. Its all about communicating your value proposition given you have posted your traffic statistics. It is not about volume per se to begin with given those statistics but what you are offering and how you communicate that value proposition. I am sure many experienced people here would agree that this is the real issue. and have your best interests at heart.