Support Forums

Reminyc · 04-08-2009, 06:52 PM

As I work on the b-plan for a local free classified site I'm perplexed by one thing, how do I launch with an empty site? I've seen a lot of helpful marketing ideas in this forum to build traffic and grow ad postings once the site is up and running but I worry people arriving at a site that is empty might be turned off and leave thinking the site is abandoned or not worth their time. Is this just a hurdle every new classified site has to go overcome?

If anyone has any advice on a content launch strategy or ideas for pre-populating the site with some ads for launch I'd appreciate it.
Thanks! Greg

seymourjames + · 04-08-2009, 07:12 PM

Priming a site is always difficult and specific markets are different. What is the subject of your site?

Reminyc · 04-08-2009, 07:17 PM

Thanks for the reply. General classified listings is what I have in mind.

seymourjames + · 04-08-2009, 07:21 PM

can you be quite specific - general classifieds in what area. Have a you a small marketing plan? do you have competition? etc.

If you have competition and you are offering free adverts ,then write to those advertisers for example. Get a few people you know to put some adverts on. Everybody has something to sell. Even you do. Do you have a craigslist in your area, contact a few of the sellers, etc Think about what is going to make you different. Think about how you will reach both your buyers and sellers.

Lhotch + · 04-09-2009, 10:03 AM

If you have just a general site, maybe you can approach some local churches and ask them if they will allow you to advertise or better yet promote your site via their newsletter or something. In exchange for everyone who registers on your site and places and ad from their church you will donate $1 to the church. If they have a large congregation it could get spendy for you but you would be able to write it all off

Reminyc · 04-09-2009, 10:32 AM

Great suggestions. Thanks for the input.
Greg

seymourjames + · 04-09-2009, 10:45 AM

Charities, schools and associations too.

bowers01 + · 04-10-2009, 09:55 AM

When i started mine i had a heap of dealers lined up to go on the site, but i went live to fast and the site was crappy and the never put their stuff on it. Just make sure it is 100% done before you even tell anyone about it.
Nick

04-08-2009, 06:52 PM	#1
Reminyc Junior Member Join Date: Apr 2009 Posts: 7 Rep Power: 0	How do you avoid launching with no ads? As I work on the b-plan for a local free classified site I'm perplexed by one thing, how do I launch with an empty site? I've seen a lot of helpful marketing ideas in this forum to build traffic and grow ad postings once the site is up and running but I worry people arriving at a site that is empty might be turned off and leave thinking the site is abandoned or not worth their time. Is this just a hurdle every new classified site has to go overcome? If anyone has any advice on a content launch strategy or ideas for pre-populating the site with some ads for launch I'd appreciate it. Thanks! Greg

04-08-2009, 07:12 PM	#2
seymourjames + All Hands On Deck Join Date: Mar 2008 Posts: 2,929 Rep Power: 71	Priming a site is always difficult and specific markets are different. What is the subject of your site? __________________ "The fool doth think he is wise, but the wise man knows himself to be a fool.". TemplateCodes.com for 68 Classifieds The SEO Book for all your search engine optimization needs

04-08-2009, 07:21 PM	#4
seymourjames + All Hands On Deck Join Date: Mar 2008 Posts: 2,929 Rep Power: 71	can you be quite specific - general classifieds in what area. Have a you a small marketing plan? do you have competition? etc. If you have competition and you are offering free adverts ,then write to those advertisers for example. Get a few people you know to put some adverts on. Everybody has something to sell. Even you do. Do you have a craigslist in your area, contact a few of the sellers, etc Think about what is going to make you different. Think about how you will reach both your buyers and sellers. __________________ "The fool doth think he is wise, but the wise man knows himself to be a fool.". TemplateCodes.com for 68 Classifieds The SEO Book for all your search engine optimization needs

04-09-2009, 10:03 AM	#5
Lhotch + curmudgeon Join Date: Mar 2006 Posts: 5,313 Rep Power: 131	If you have just a general site, maybe you can approach some local churches and ask them if they will allow you to advertise or better yet promote your site via their newsletter or something. In exchange for everyone who registers on your site and places and ad from their church you will donate $1 to the church. If they have a large congregation it could get spendy for you but you would be able to write it all off __________________ Larry Knowledge *learned* is more valuable than knowledge *given*.

04-09-2009, 10:45 AM	#7
seymourjames + All Hands On Deck Join Date: Mar 2008 Posts: 2,929 Rep Power: 71	Charities, schools and associations too. __________________ "The fool doth think he is wise, but the wise man knows himself to be a fool.". TemplateCodes.com for 68 Classifieds The SEO Book for all your search engine optimization needs

04-08-2009, 07:17 PM	#3
Reminyc Junior Member Join Date: Apr 2009 Posts: 7 Rep Power: 0	Thanks for the reply. General classified listings is what I have in mind.

04-09-2009, 10:32 AM	#6
Reminyc Junior Member Join Date: Apr 2009 Posts: 7 Rep Power: 0	Great suggestions. Thanks for the input. Greg

04-10-2009, 09:55 AM	#8
bowers01 + Genius At Work Join Date: May 2008 Location: Geelong, Victoria, Australia Posts: 1,069 Rep Power: 32	When i started mine i had a heap of dealers lined up to go on the site, but i went live to fast and the site was crappy and the never put their stuff on it. Just make sure it is 100% done before you even tell anyone about it. Nick __________________ Nick Bowers 68c v4.1.10 Developer Custom Template

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Support Forums

How do you avoid launching with no ads?